Gatorade agency, Noun, hired Evolve to design, fabricate and operate a custom pop-up innovation lab in support of a multi-year nationwide high school basketball camp series. We created a blend of bespoke custom oversized displays for Gatorade’s new Gx product line, in addition to over 30 pieces of stretch fabric walls, display pedestals, way finding signage, court-side banners and table covers. Gatorade liked our custom displays so much that in 2020, we have been hired to produce versions of the original footprint at several Nike Paul George (PG 4) shoe release events in L.A. and Houston and at the NBA All-Star Weekend in Chicago.