A busted bracket is a sweet thing!

Evolve was hired by Reese's agency, Bespoke, to design, fabricate, program and produce Reese's experiential footprint for the 2026 Reese's Men's Final Four Friday at Lucas Oil Stadium in Indianapolis. The 30x20 footprint housed an interactive touchscreen designed & programmed by Evolve, where fans selected the game that busted their March Madness bracket. A surprise Reese's Peanut Butter Cup magically dispensed out of the busted game slot on the giant tournament bracket display. The activation space also included multiple photo op moments, giving fans the ultimate sweet experience as they enjoyed Friday's on-court action.