McDonald's VR Racing

Concept creation, footprint fabication, VR developer management, tour routing & operations, specialized VR tech & tour manager staffing.

McDonald's agency, KemperLesnik, hired Evolve to concept, design, produce and operate a traveling virtual reality tour to drive interest in and infuse relevance into their Jamie McMurray #1 car NASCAR sponsorship. We helped concept the experience, sourced the VR development partner and hardware, negotiated and developed routing to designated NASCAR races and handled all on-site tour production.