American Family Insurance

AmFam Championship Concert

Making awesome happen in Madison.

Since 2017, we have produced The Steve Stricker AmFam Championship Concert event as a celebration for the entire Madison community. From custom fabricated structures and interactive experiences to full concert festival production including large speaker & stage scrims, giant LED video walls, talent buying, Golf Channel video vignette packages and all logistics involved. Talent has included Darius Rucker, Sara Evans, REO Speedwagon, DJ Diesel (Shaquille O’Neal), 38 Special, Toby Keith, A Thousand Horses and Corey Smith.